Make something worth sharing.

Prepare designs, presentations and exports that hold together.

Design work leaves the editor. A deck becomes a PDF, a square becomes three crops, one photograph becomes four file formats, and each of those files is opened by somebody who never saw the original canvas. The four pages here are about that boundary: the sizes the destination actually asks for, the point where a resized canvas needs its text re-flowed instead of stretched, and what an exported file turns into once it is opened somewhere else.

The second half is about the set. A deck, or a week of posts, is judged as a group, so the rules — type scale, margins, colour roles, where the credit line sits — are written down before anything is produced, then checked against every export. The preflight runner turns the delivery questions into a table you can export next to the file, and each guide explains the rows it asks about. Start with the PDF checklist if you ship documents; start with the resize guide if your first problem is a canvas that no longer fits.